![]() ![]() Simon Hunt, CEO of Catalyst Spirits, said: “In our second full year in the market, we are witnessing incredible demand for this product and see an endless opportunity for growth as we maximize Campari’s established route-to-market expertise, including its vast sales organization and distributor relationships, both in the US and internationally.” The agreement is with a medium-term route to total ownership, and to obtain exclusive global distribution rights, as Campari Group agrees to pay $15 million in the first stage of the path to total ownership, for the 15% interest in the brand.īob Kunze-Concewitz, CEO of Campari Group, said: “With bourbon whiskey serving as one of our global priority brand pillars, Howler Head is an ideal fit for our portfolio.”īanana-flavored Howler Head is the official flavored whiskey partner of UFC and is available in the US and Canada, having also recently expanded to the UK. It should be noted that (Terry) Bradshaw Kentucky Straight Bourbon recently sponsored an iRacing, eNASCAR team in 2020.Campari Group has acquired an initial 15% interest in Howler Head Kentucky straight bourbon whiskey, after the signing and closing of an agreement with Catalyst Spirits. Scott will definitely be tuned into this race as he gears up for the 2022 NASCAR race season. Dana’s influence, vision, and passion is inspiring and I’m looking forward to working with him on amplifying both our brands and hopefully along the way, learning from him as well.” ![]() “We want to transcend our sport, work with innovative minds and powerful brands, and Dana White, along with Howler Head and UFC exemplify that. “Partnering with someone like Dana is what this Trackhouse mission is all about,” Marks said. The Next Gen NASCAR race car will make its racing debut on Sunday and the Howler Head #1 Chevrolet car was featured in front of UFC headquarters on Wednesday in Las Vegas. This is an absolute badass car, and I can’t wait to see it compete on the track at the Coliseum on Sunday.” I’m so excited that we’ll be making our first NASCAR appearance this weekend. I’m excited to be a part of it and my two favorite things are fast cars and Howler Head. In discussing the partnership, White stated “I love the vision that Justin Marks has for Trackhouse. It is then blended with natural banana flavor for “a smooth, kick of bananarama goodness.” It is bottled at 80 proof and available widely across the United States. Trackhouse is entering its sophomore season in the NASCAR Cup Series and is the racing operation co-owned by Pitbull and Justin Marks.Īccording to Howler Head, their whiskey is made with real Kentucky Straight Bourbon Whiskey aged for two years in American oak barrels toasted with an aggressive #4 alligator char. The sponsorship for the preseason race is part of a broader collaboration between Dana White and Trackhouse Racing. 1 Chevrolet in Sunday’s Busch Light Clash at the L.A. ![]() Howler Head Whiskey, the official flavored whiskey of the UFC (co-owned by Dana White), will be the primary sponsor for Ross Chastain’s No. ![]() The move will bring Kentucky Bourbon (and more whiskey in general) back to the sport of NASCAR. In an unlikely partnership announcement, Trackhouse Racing has joined forces with UFC President, Dana White. ![]()
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